Respecting Authority Links
Columnist Eric Enge details his approach to getting authoritative sites to link to your Web site, which focuses on building relationships and gaining the respect of important sites.
Columnist Eric Enge details his approach to getting authoritative sites to link to your Web site, which focuses on building relationships and gaining the respect of important sites.
Since quality is typically better than quantity in the link building game, most link builders will work hardest to obtain links from authority Web sites. There are many types of authoritative links, and different sites require different approaches for getting the link.
Often, the best approach for getting a link from an authority site is to use a relationship building process. Sites are run by people, after all, so it’s best to remember that a little respect and good old-fashioned networking skills can go a long way.
The process is labor-intensive, but the added effort is well worth the reward. The approach below has proven effective in my experience, and if your objective is to build your site into an authoritative domain itself, it’s a great way to help you get there.
Without further ado, here is a simplistic summary of my (non-scientifically proven, possibly patent-pending) 9-step process to getting authoritative links through relationship building:
Once you have successfully created this new relationship, be sure to keep up your correspondence from time to time. Perhaps in six months’ time you may have something new to share with your new-found link buddy. Or take a few minutes to review their Web site for new sections or interesting content you can link to as well.
If you do find something of interest, be sure to follow up with them and let your contact know that you are staying updated on their activities, and congratulate them on a job well done.
The age-old adage, “you catch more flies with honey” truly applies in link building scenarios that take into account the person behind the site, and treat them with respect.