Bing to Improve Merchant Center
Upcoming enhancements to Bing Merchants Center, which creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics.
Upcoming enhancements to Bing Merchants Center, which creates the catalog feeds that power Shopping Campaigns and Product Ads, will allow for greater analytics.
Bing is enhancing its Bing Merchant Center (BMC), which is used for creating the stores and catalog feeds that provide information for Shopping Campaigns and Product Ads.
To make it easier to manage feed programs, Bing will accept all valid Unicode, rather than just alphanumeric, characters in the ID column. In addition, only ” > ” with spaces will be accepted as a valid delimiter. Other changes beyond the feed format include:
The changes to BMC will be rolled out over the next few weeks.