IndustryGoogle AdWords Upgrades URLs for Better Tracking

Google AdWords Upgrades URLs for Better Tracking

Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them.

Google AdWords has segmented URL editing tools to reduce the time it takes to manage tracking updates, as well as crawl and load times on websites.

The AdWords Upgraded URL tool allows users to access the landing page portion of their URL and the tracking information separately. Currently, when users adjust tracking the entire ad stops running while the URL is re-reviewed, but Upgraded URLs give the option to update tracking information within accounts, campaigns or ad groups without resetting ad stats.

google-upgraded-url

Upgraded URL users can now share tracking templates at account, campaign, and group levels. But users may also still manage URLs at the individual URL level, from the ad, keyword, or sitelink. Upgraded tracking templates will also allow for custom parameters, which means better business insights.

google-adwords-upgraded-url-valuetrack-custom-perameters

For example, AdWords users can now set up custom “ValueTrack” parameters to measure ad clicks based on location.

google-adwords-tracking-template

Google will offer Upgraded URLs starting this week. The company recommends that all AdWords users adopt the new system by July 1 2015.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y