Bing Ads Offers New Bulk Editing Tools

In a recent announcement, Bing said Bing Ads will offer bulk editing plus the ability to review accounts with up to 1 million keywords, 500,000 ads, and 250,000 ad groups within the Web user interface.

bulk-editing-bing-ads

In the announcement, Bing acknowledges its previously time-consuming process:

If you have ever had to increase bids for low performing keywords across your entire account or increase budget for all of your campaigns, you know how time-consuming it can be. Not anymore! Located under the Edit Menu in the Keywords and Campaigns tabs, you can also preview the changes that will be applied.

Now, advertisers can make changes to the following areas in bulk:

  • Keywords: Bids, destination URLs, status
  • Campaigns: Budget changes, status changes

Here’s a brief video that explains the new feature:

Other notable features Bing Ads has been working on lately include more control over geotargeting

Bing also says it is "working on supporting a number of other bulk operations for other entities like ads and ad groups as well."

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.