According to reports, Google has been testing specific search terms that display desktop results in an updated format.
Instead of seeing a Google carousel atop desktop search results, users are now seeing a display that more closely mirrors mobile results.
What Is the Difference Between the Desktop and Mobile Experience?
Google's carousel of results for desktop searches especially applies to things like restaurants, hotels, and the like. Below is an example of desktop results when searching for the term "Minneapolis Bakery."
Mobile users, on the other hand, are presented with tiles that include:
- Location image
In other words, the information is essentially the same, it is just more pleasing to the eye and easier to navigate.
New Format Preview
Search Engine Roundtable provided an example of this update when searching for "romantic restaurants in NYC." Below is the screenshot of the results both with and without Google carousel.
Let's say Google begins quickly rolling out this new format to all search results. What impact do you think this will have on organic search results?