Google Tests Search Results Format Minus Carousel

According to reports, Google has been testing specific search terms that display desktop results in an updated format.

Instead of seeing a Google carousel atop desktop search results, users are now seeing a display that more closely mirrors mobile results.

What Is the Difference Between the Desktop and Mobile Experience?

Google's carousel of results for desktop searches especially applies to things like restaurants, hotels, and the like. Below is an example of desktop results when searching for the term "Minneapolis Bakery."

minneapolis-bakery

Mobile users, on the other hand, are presented with tiles that include:

  • Location image
  • Name
  • Ratings
  • Price

In other words, the information is essentially the same, it is just more pleasing to the eye and easier to navigate.

minneapolis-bakery-iphone

New Format Preview

Search Engine Roundtable provided an example of this update when searching for "romantic restaurants in NYC." Below is the screenshot of the results both with and without Google carousel.

romantic-restaurants-old-via-srt

 

romantic-restaurants-new-format-via-srt

Let's say Google begins quickly rolling out this new format to all search results. What impact do you think this will have on organic search results?

About the author

Ashley Zeckman is the director of strategy and development for Gruen Agency, a Minneapolis-based digital marketing agency. She is responsible for the digital marketing strategy for the organization, which includes branding, search engine optimization, social media, content marketing, and PR.

Prior to joining Gruen Agency, Ashley was the director of marketing and client relations for Benovate, a population health management company. Ashley also held the position of marketing manager for TopRank Online Marketing, a digital marketing agency. Her areas of expertise include content marketing, social media marketing, communications, client relations, integrated marketing, marketing strategy, SEO, digital PR, blogging, B2B and B2C marketing, customer segmentation, and social media strategy.