Google Introduces Product Ratings on PLAs

Product Listing Ads (PLA) will now feature product ratings, starting in late July, the announcement said: 

We believe these ratings will help differentiate products across google.com and google.com/shopping and will help merchants drive more qualified traffic through Product Listing Ads. In initial tests, product ratings also helped increase click-through-rates of Product Listing Ads.

pla-reviews

The announcement is calling the period between July and October a "grace period" by which "we’ll allow product ratings to be shown across all Product Listing Ads where we have product review data available. After the grace period, we’ll only show ratings for products from merchants who choose to share their reviews with us."

You need at least three reviews to be eligible, and can begin submitting reviews officially, here. Google also gave a place to opt out of this feature, here

Google Merchant help files explain that reviews are "compiled from multiple sources including merchants, third-party aggregators, editorial sites and users." The approved list of third-party aggregators includes:

  • BazaarVoice
  • Ekomi
  • Feefo
  • PowerReviews
  • Reevoo
  • ResellerRatings
  • ShopperApproved
  • Viewpoints
  • Yotpo

Right now, availability is only in the U.S., but "we’ll introduce product ratings in additional countries throughout 2014," help files say. 

About the author

Jessica Lee is the founder of bizbuzzcontent, a boutique content services company that offers quality content creation services and content strategy consulting.

Since 2005, Jessica has been in the business of content and communications, with the past seven years focused on the Web marketing space.

Prior to launching bizbuzzcontent, Jessica was responsible for content strategy, development, and marketing for Bruce Clay Inc. - a global SEO firm, where she served small businesses and Fortune 500 clients.

Jessica has a bachelor's in communications and public relations from San Diego State University.

She contributed to the book Search Engine Optimization All-in-One for Dummies second edition, and her writing is featured in an active college textbook, Reading and Writing About Contemporary Issues.