3 New Bing Ads Geotargeting Features Now Available

Bing Ads announced updates to its geotargeting that include more visibility, control, and improved radius targeting.  

First, new map features give advertisers a way to visualize where they are targeting on the map. "You can also add/remove targets from the map control."

location visual on map bing ads

Improved radius targeting is the second announcement in the release, and lets advertisers be more granular. "Previously, we only allowed predefined increments of 5, 10, 20 etc miles as the radius." Now,  targeting allows for 1 mile to 500 miles or 1 kilometer to 800 kilometers.

radius targeting bing ads

The third update combines the ability to use radius targeting with location targeting for the same campaign and ad group. 

Location and Radius Targeting

These updates are available in the latest version of Bing Ads Editor and V9 API. 

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.