2 New Google Mobile Search Tests: Larger Titles & Info Cards

Google has made some changes to how they are displaying mobile search results, and if you're currently ranking number one for your queries and have sitelinks, your click-through rate (CTR) from mobile devices on those searches might get significantly higher.

Larger Titles for Websites With Sitelinks

The first mobile search test reported by Google Operating System is one that will make those webmasters with many sitelinks quite happy.

When the top search result features a site that has multiple sitelinks, Google is increasing the size of the font for that title. This means that on many mobile phones, users will only see that first result on their screen, pushing all other results further down (e.g., Google News) so they are barely visible on the screen:

Amazon Prime Google Mobile Search Large Title

The title does get truncated significantly more than it would with the regular search results without the title being enlarged. However, the larger title is definitely eye-catching and should significantly increase CTR, so long as the truncation isn’t causing the result to seem like a poor match to the searcher.

This new change seems to affect multiple search queries and both Android and iOS devices, including both Google Chrome and Safari.

Website Info Cards

Google is also testing site info cards within mobile search results. While the site info cards are fairly common in desktop searches, they are new to mobile.

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These new mobile info cards also give the first search results significant real estate space on a mobile device, including the entire screen on mobile phones. If the listing has sitelinks, they are shown beneath the info card.

The test with these site info cards is currently only being shown to those who are not signed into a Google account, so make sure you're logged out before testing it with your own search queries.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.