Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S. advertisers. The bid landscape tool, which was originally released in March, is similar to Google AdWords' Bid Simulator Tool.
The estimates show how ad performance would change with different bids, covering the previous seven days. However, Bing Ads warns that while it is accurate for the previous seven days, it can't be used as a guarantee for performance, as the bid landscape along with quality scores are always changing.
The Bid Landscape tool can be used in two ways:
- Default mode: This will help you adjust bids for keywords without changing anything you have set custom bids for. This helps you find better performance for all keywords, but without worrying that the tool might change the keywords you have previously adjusted on an individual basis with their own bids.
- Uniform mode: This is a quicker and less micro-managing mode, which shows advertisers if there is a single "sweet spot" bid to get better performance. However, it's only usable for those ad groups that have less than 1,000 keywords in the group.
For non-U.S. advertisers, Bing Ads also announced that the keyword level bid landscape is now available, and plans to expand the ad group level features "soon".