SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

SES Atlanta 2014SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks.

Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search.

The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms.

SES conferences have been known to expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business.

A Preview of SES Atlanta

I recently chatted with Lorna Candy, head of event content, about the event.

Lisa Raehsler: Why did Incisive Media decide to relaunch the SES events?

Lorna Candy: Our research with the industry tells us there is a continuing need for very focused search marketing conferences – search moves so fast and is so complex that it's hard to keep up with what's happening. These roadshow-style conferences with a hyper-local focus are heading to U.S. cities where we know there are very active SEM communities, who are always trying to keep up with the latest and greatest in search.

LR: What kind of content can attendees expect?

LC: As with all of our SES events the emphasis is on tools, tips, and tactics. At SES Atlanta, we are purely focusing on paid and organic search with a fairly strong technical focus.

Whilst we know it's important to understand the basics, we will also be covering more advanced tips, tools, and techniques to appeal to the more experienced Internet marketer. An important part of this is having good representation from local practitioners as well as outside expert presenters to provide a well balanced view of the issues.

LR: Which speakers are you excited to see?

LC: Duane Forrester's keynote is going to be really thought-provoking – he's going to take everyone on a fascinating journey looking at the current state of search as well as what's ahead in the future and how you can prepare. He will share some great insight into where search is going and the opportunities for business. I'm really looking forward to this.

LR: What sessions should attendees be excited about?

LC: One of our aims with the new SES events is to provide an easily digestible content program that is not overwhelming to look at with multiple tracks and multiple sessions that you can't attend all in one day.

It's hard to pull out specific sessions, but some of my personal highlights on the SEO side would be hearing how Jackson Healthcare have tackled the mobile challenge; or if you're deep into the SEO side of things, the SEO Diagnostics session from Eric Werner. Topher Kohan at Rockfish is going to be great, as well as a fascinating analysis from Glenn Gabe on what the latest Panda updates mean.

On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and cutting-edge technologies to optimize your campaigns.

About SES

SES returns in Atlanta at the Hilton DoubleTree Buckhead Atlanta. Additional SES events will come to additional U.S. cities soon, including Denver later this year. It is programmed by Search Engine Watch and its parent company, Incisive Media, in association with SEMPO.

You can join us for SES Atlanta by registering here.

About the author

Lisa Raehsler is the founder and principal strategist at Big Click Co. , an online advertising company and Google AdWords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. More than just passionate about search, Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics.

In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and ecommerce strategies at the enterprise level.

Lisa frequently lends her expertise to the search industry through organizational involvement, speaking, and writing. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ, she writes on the topic of paid search. She holds a BA in Economics from Valparaiso University and is a Google AdWords Certified Partner.