Google Payday Loans Algorithm Update Launch is Imminent


Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer Matt Cutts announced yesterday at SMX Advanced that another update will launch this week.

Cutts called this the second part of the payday loan update, and it could launch as early as today, or sometime this week. He said this update tackles spammy queries, whereas the May update, which launched just days before Panda 4.0, targeted spammy sites, according to Cutts.

Aside from targeting queries like payday loans, this will also look at queries such as [casinos], [Viagra], and [debt consolidation], for example. He said it could also end up impacting queries that involve counterfeiting, though that isn't the intent.

Cutts later revealed that the first part of the May payday loan update was designed to provide some protections against negative SEO.

The original payday loans update launched last June.

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.