Invisible Matt Cutts Explains Why It's Important to Have a Website

Invisible Matt Cutts

Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. In that video, he discussed why content in the body of a webpage was so important.

Cutts' disembodied head returns again a new video, and this time he also makes his head disappear at random.

Why? Cutts was asked what he considers to be the most common SEO mistake.

"The answer is not having a website," he said. "If you don’t have a website, you're kind of invisible on the web, and you really don’t want to be invisible on the web."

At this point, Cutts began waving his hands around in front of his face, effectively trying to make himself invisible, and clearly having a lot of fun with it.

"If you can, try to make sure you have a website because otherwise people won't be able to find you," he said. "And that would really be a shame because if people have a great business, we want to know about that. It would suck if we weren't able to find a website on the web."

While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party sources, such as Yelp or other local results, to get their information to potential customers. Many websites rely on their Facebook page to serve as their web presence.

"So my advice is always have a website," Cutts said. "You don’t want to be invisible. You want to be found."

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.