Apple Adds DuckDuckGo as Search Option to Safari in OS X Yosemite

DuckDuckGo LogoDuckDuckGo received a huge boost yesterday from Apple when it was announced at the Worldwide Developers Conference (WWDC) that the startup search engine will be supported in the new OS X Yosemite, coming this fall.

DuckDuckGo joins Bing and Yahoo as Safari's other pre-set search alternatives if desktop or mobile users decide to make the switch from the default search option, Google. Bing will remain Siri's default search engine.

"We are thrilled to be included in Safari and it's great that Apple is making it easy for people to access our anonymous search option," DuckDuckGo said in a blog post. "This makes DuckDuckGo the first privacy-focused search engine to be added to one of the top four browsers and is a huge milestone for both us and privacy supporters."

In the wake of the NSA scandal, DuckDuckGo has gained some traction, particularly in the U.S., where users are concerned about how their search data is being used by major search engines such as Google and Bing, and who might be privy to that search history. More than 1 billion searches were conducted on DuckDuckGo in 2013.

The Apple news follows on DuckDuckGo's new search design, which launched last month with an emphasis on providing "smarter answers" for searchers.

DuckDuckGo is a fairly small company for a search engine, recently hiring only their 10th employee. Their search results are aggregated from "about 50" sources, both search related and crowdsourced.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.