Fetch as Google Adds Page Rendering

Google has announced an addition to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues.

Fetch as Google Rendering

When selecting the Fetch and Render option, you have the option to have Googlebot fetch as Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML. This option will help webmasters determine if there are any issues with the mobile version versus the desktop version of the site, as well as identify rendering issues.

The new Fetch and Render option takes longer than the usual Fetch option, which checks the crawlability of your site and then lets you submit pages to Google's index.

To access the Fetch as Google tool, simply log into your Webmaster Tools account, click on Crawl > Fetch as Google. It will default to the homepage of the site you have selected, or you can specify a page on the site, then select the Render option.

Be aware that when you Fetch as Google, Googlebot will honor any robots.txt or meta-tags that prohibits Google from crawling correctly. So if your site is in development, you’ll need to temporarily allow Googlebot if you want to check for issues prior to launching.

Fetch as Google with rendering is now live on all Google Webmaster Central accounts.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.