Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

Rachel Louise Carson Google Doodle

Today's Google Doodle honors marine biologist Rachel Louise Carson, who was born on this date 107 years ago. Google's special logo depicts Carson in a field with binoculars and a notebook, surrounded by several types of birds and wildlife.

Carson is credited with starting the modern environmental movement, particularly the impact of pesticides on the environment. Her book, "Silent Spring", noted the absence of birds in areas with significant agricultural farming.

Born May 27, 1907 in Springdale, Pennsylvania, Carson grew up to become an aquatic biologist with the U.S. Bureau of Fisheries. She also was a best-selling author of "Under the Sea Wind", "The Sea Around Us", and "The Edge of the Sea" in the 1950s.

In the late 1950s, Carson began focusing on conservation and the role she believed the pesticides were causing the environment.

Her book, "Silent Spring", brought the issue to the forefront in the U.S., despite heavy opposition from chemical companies who didn't want to see any impact on their business practices. The book, based on four years of her research, was instrumental in the banning of DDT within the U.S., and led to the eventual creation of the U.S. Environmental Protection Agency.

Carson developed breast cancer and then complications from the treatment, with cancer eventually spreading to her liver. Carson died in 1964 at the age of 56 of a heart attack at home in Silver Spring, Maryland.

In 1980 Carson was posthumously awarded a Presidential Medal of Freedom by then-president Jimmy Carter. Her famous book was re-released in 1994 with an introduction by Vice President Al Gore.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.