Google AdWords MCC Scripts Now Available to All Users

If you've been waiting to try out the new MCC scripts in Google AdWords, you'll be happy to know that they have just been made available to all users.

Google first announced the MCC scripts back in March, however it was a limited beta sign-up. But now, all advertisers can access the scripts from within their Google AdWords My Client Center account.

From Google's announcement:

Here are some of the ways you can save time with MCC scripts:

  • High-quality cross-account reports: Generate well-formatted custom reports in HTML, PDF, or Google Spreadsheets for all your client accounts. You can save these reports to Google Drive, to an external server, or include them as an email attachment.
  • Cross-account optimization: Analyze performance and adjust bids in all your client accounts at scale.
  • Troubleshooting and maintenance tools: Scan your client accounts for potential issues like paused campaigns, broken URLs, capped budgets, conflicting negative keywords, etc.

Google AdWords Create New MCC Script

Once you're in your My Client Center, you can access Scripts from the left menu, and then start creating them. Google has a guide and a full technical reference index available to help advertisers get started with the MCC scripts.

For advertisers who are unfamiliar with how to use the scripts, Google has many code snippets available. Simply go to their code snippet page for a list of available snippets they have created for some of the more common uses of AdWords scripts. They have broken it down into sections related to the kind of script you need.

Google also has a new "Solutions" section with scripts that are ready to use straight "out of the box." If you run into problems while using MCC scripts, Google encourages you to use their help forums.

This feature has been on the wish lists of many advertisers who wanted greater flexibility with how they run their accounts, so its wide release should be seen as good news by many.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.