Can Bing Predict Reality Show Winners?

Right now, Bing is gathering and processing search and social signals to attempt to predict outcomes of events, like which contestants will be eliminated or move onto the next round in shows like The Voice, American Idol, and Dancing With the Stars

"One of the most interesting aspects of search engines is their ability to process trillions of signals to reflect what is happening in the real world," Bing said in its announcement.

The way it works, said Bing, is that winners and losers are predicted based on popularity defined by the frequency and sentiment of searches combined with social signals and keywords. "Placing these signals into our model, we can predict the outcome of an event with high confidence," Bing stated.

In addition, the predictive modeling takes into account regional preferences, and factors like previous popularity of a contestant combined with his or her performance contribution. 

"Although we might believe that the outcome of this week’s The Voice comes down to how well someone belts out a tune, our data indicates that many people have 'favorites' regardless of individual week-to-week performances," Bing said.

Here's how you can try it:

Search on Bing for a contestant or a show like The Voice, for example. Bing will display a carousel of results that estimates who is on top. Here's a sample query. 

bing-voice-predictions

And Bing isn't the only search engine getting intimately involved with popular reality entertainment. Not too long ago, Google announced it would allow people to vote for contestants on American Idol right in the search results. 

Bing said more predictions would be coming soon for sports, most popular vacation destinations, concert ticket prices, and more.

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.