Searchmetrics has announced a new addition to the Searchmetrics Suite tools that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites."
The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and internal link optimization.
"Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks," said Marcus Tober, CTO and founder of Searchmetrics. "Which is why we're giving users this highly focused, URL level analysis capability to make it easier to optimize individual landing pages."
Searchmetrics has created a number of new URL-based metrics to track, such as:
- URL SEO visibility, which provides an overall picture of the optimization of a page based on search rankings for millions of keywords.
- URL keyword trends, which provides a trend over time for whether a page is losing or gaining rankings for its targeted keywords.
- URL optimization, which looks at the on-page optimization score for individual URLs, and factors in criteria like number of detected errors, warnings, and notes for the URL.
- Traffic index potential for URLs, which shows the possible traffic that can be generated to a page as it rises up the search rankings for targeted keywords.
"One of our primary goals is to ensure our enterprise SEO software keeps pace with the way search is evolving so that users are always equipped with the right tools to continue improving their organic visibility in searches," said Tom Schuster, CEO of Searchmetrics. "These new URL level optimization facilities are a great example – as they help SEO professionals focus on optimizing individual pages in line with the way search engines are now increasingly focused on showing searchers those pages that deliver the most helpful, unique content within search results."