A Very Mild Case of Google Penguin?

Not every site is impacted the same way by Penguin, Google's algorithm that targets spammy link building tactics. On Twitter, Google's Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a "very mild case of Penguin."

Mild Penguin Tweets

The tweet itself was quite interesting, and seem to be in response to an issue the webmaster brought up to Cutts during a recent conference, as Cutts is well known for writing down webmaster concerns in his ever-present notebook. Cutts initially tweeted about checking on the site, which had been hit by a Penguin issue, and mentioned a manual action was revoked on back in November.

The issue seems to go back earlier than that, because their tweets between Cutts and Chipper Nicodemus date back to the fall when he tweeted the site verticalresponse.com and stating there were issues with backlinks and how Google Webmaster Tools was displaying them.

Mild Penguin Tweets

It isn't surprising to hear that there are different degrees of Penguin. We've certainly seen this in the past.

Some sites get an unnatural linking penalties warning in Google Webmaster Tools, yet see no difference in the rankings. Others get a warning, yet see only specific pages that were linked to be affected. And some sites get the warning and see their site entirely removed from Google, where it doesn't even rank for their company name.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.