Google Expands App Indexing

Huffington Post App Indexing

Last December, Google began showing content from Android apps by including a link directly to the app. This means that when users are searching for something specific, and they had that content available through an app on their Android device, users could simply click a link and be directed not just to the app, but the relevant content in the app.

Google is now expanding the number of apps that are utilizing this search technology, with an additional 24 apps, including Pinterest,, The Huffington Post, Glassdoor, and AOL. There’s a complete listing of apps on the app indexing site.

If you have an app and are interested in being included, app developers can submit their app for consideration. All apps need to support deep linking, in order for Google to link directly to the related content within the app, as well as a site map for all those deep links.

This app content in search is available in English but no timeline has been announced for when this feature will be available for non-English users.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.