Bing Product Ads Now Open to All U.S. Advertisers

After a closed beta for months, Bing has announced the release of Product Ads to all U.S. advertisers.

The ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets.

Product Ads can also show simultaneously with advertisers’ text ads for the same merchant, giving advertisers even more SERP real estate. Up to six product ads may show in the results at one time and will run on both Yahoo and Bing.

Bing Product Ads Bouquet

Individual ad creation isn't necessary because Product Ads pull information directly from the advertisers product feed. Campaigns can also be imported from Google AdWords Product Listing Ads for added convenience.

The features and functionality between Bing Product Ads and Google Product Listing Ads are similar, which should offer consistency for Advertiser.

Product Ads Bing Ads vs Google AdWords

The Yahoo Bing Network delivers significant traffic from online shopping which could be a great benefit for retail advertisers to expand scope of their PPC program.

According to comScore data, the Yahoo Bing Network gives advertisers access to 510 million total retail searches per month, 22 percent of all retail clicks, and 31 million retailer searchers that you can't reach on Google.

Additional information and resources on these new ads can be found here.

About the author

Lisa Raehsler is the founder and principal strategist at Big Click Co. , an online advertising company and Google AdWords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. More than just passionate about search, Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics.

In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and ecommerce strategies at the enterprise level.

Lisa frequently lends her expertise to the search industry through organizational involvement, speaking, and writing. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ, she writes on the topic of paid search. She holds a BA in Economics from Valparaiso University and is a Google AdWords Certified Partner.