Are you taking advantage of mobile advertising like Amazon, Best Buy, and Bank of America? AdGooroo this week highlighted the top advertisers in mobile search based on impressions for the top 50,000 keywords in U.S. Google AdWords.
What AdGooroo found was that many of the top mobile advertisers weren't nearly as competitive when it came to desktop/tablet. For example, iTunes ranked 4th in mobile advertising at 17.9 million impressions, but was 217th in desktop/tablet at 8.4 million impressions.
The same was true for others like Wells Fargo, Chase, and Pizza Hut:
- WellsFargo.com: Ranked 9th in mobile search at 11.5 million impressions; but 137th in desktop/tablet search at 12 million impressions.
- Chase.com: Ranked 16th in mobile ads with 7.5 million impressions; stays at 119th with 13.5 million impressions in desktop/tablet.
- PizzaHut.com: Ranked 18th at 7.1 million impressions, but 193rd with 9.1 million impressions in desktop/tablet.
Last month in January, data coming from The Search Agency showed cost per click was down in mobile compared to desktop/tablet for many industries, yet desktop was on the rise.
The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight tool, which "enables advertisers to gain a competitive advantage in paid search via near real time insight into their competitors’ campaigns," the company said in its announcement.