SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword research module, released last week to the “agency pro” subscriber level or higher, allows brands to “understand the conversations that are happening now” in order to “create more engaging content,” gShift said in its announcement.
From the company’s blog post:
Brands want to be discovered by their target audiences in search and social at the appropriate time. Being discovered takes engaging content. Engaging content is created from keywords being used in conversations.
The social keyword research reports on Twitter keyword metrics such as:
- Frequency of conversations for a keyword
- Influencers of a keyword
- Hashtags used in association with a keyword
- Associated terms used with a keyword
- Related content for a keyword
The following shows data derived from the tool for the keyword “mobile SEO”, with the first graph showing the keyword’s performance profile:
This next one shows the influencers on Twitter who are associated with the keyword:
Here, you can see associated terms found on Twitter:
And if you’d like to see the content published on Twitter surrounding the topic, you can see that, too:
“On average, there are 58 million tweets performed every single day,” gShift said in its announcement. “Not only does that number represent a great deal of relevant conversation, it is a great source of keyword data! If a Tweet on average only lives for 18 minutes, there is a big chance you are scrambling to not lose all that keyword data.”
And having that keyword data at your fingertips means better chances to produce relevant content. And Krista LaRiviere, founder and CEO of gShift, said the biggest challenge marketers face today is producing the type of content that engages customer and prospects.
“With the social keyword research module, we’re providing brands with the opportunity to find what resonates with their audience and ultimately break through the clutter in a shorter amount of time,” she said.