Yahoo-Yelp Partnership on the Horizon?

Yahoo is further investing in its search results as rumors have surfaced that a deal with Yelp is imminent. As reported by the Wall Street Journal, a “person who attended” a recent employee meeting at Yahoo revealed the search engine would be incorporating “Yelp's listings and reviews of local businesses into results” and that it would be available “in the coming weeks.” 

As of now, it’s all hearsay, but it would be a next logical step in Yahoo beefing up its search results. Just recently, we highlighted Yahoo’s move to update its local search results (shown below):

restaurant-detail-yahoo

What’s more, Yahoo reportedly wants back in the search game as its contract with Bing, which powers its search results, is up in March. Yahoo may or may not be ready to cut the cord so soon, but moves are definitely being made.

Looking for official word on the Yelp deal, the Wall Street Journal reported no comment from Yahoo. 

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.