Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses in international countries. Google is adding more than 1,000 categories into the Places dashboard that are global and translated into every language Google supports.
Until this change, the majority of the categories were available to U.S. businesses only.
A Google made the announcement on their Google and Your Business product forums.
So you might be wondering: why hadn’t we already done that? Well, international business categorization is quite tricky. Imagine you’re planning a trip to Greece. When you search from the US, you’ll probably be using English, and you’ll see the categories of Greek businesses in English. However, those businesses in Greece were probably set in Greek using Places for Business in Greek. This means the Places for Business team has to translate and associate categories in many languages. As you can imagine, this can become very complicated very quickly.
Today, we are taking a first step of many to improve categories that merchants can use to represent their businesses. Specifically, we’re adding over 1,000 new categories in the new Places dashboard. These categories are available globally and translated to every language Google supports.
The new change is now rolling out in the updated dashboard for Google Places.