Yahoo Updates Its Local Search Results

They say imitation is the highest form of flattery. So Yahoo must be giving a hat tip to Google with the latest update to its local search results. The new Yahoo local search results give detailed information about a business à la Google when clicking on the listing from the results.

From Yahoo's announcement:

Whether you’re searching for the nearest open restaurant or your local coffee shop, you’ll see a snapshot of the business alongside our refreshed Yahoo Maps experience - information like a company overview, photos, hours of operation, parking availability and more. With a noticeably larger map that stays put on the sidebar, it’s easier to find the location closest to you.

Here’s an example of what that detailed listing looks like for a particular restaurant in San Francisco:


And, in case you’re wondering, here’s that same search listing on Google’s local results:


Yahoo’s CEO Marissa Mayer is a former Googler, and seems to knows a good thing when she sees it. It’s not the first time Yahoo has borrowed concepts from Google either, with other recent inspiration seemingly derived from Gmail and applied to redesigning Yahoo Mail

Yahoo mentioned in its announcement of the new local search results that detailed business information is available in the U.S. only for now.

About the author

Jessica Lee is the founder of bizbuzzcontent, a boutique content services company that offers quality content creation services and content strategy consulting.

Since 2005, Jessica has been in the business of content and communications, with the past seven years focused on the Web marketing space.

Prior to launching bizbuzzcontent, Jessica was responsible for content strategy, development, and marketing for Bruce Clay Inc. - a global SEO firm, where she served small businesses and Fortune 500 clients.

Jessica has a bachelor's in communications and public relations from San Diego State University.

She contributed to the book Search Engine Optimization All-in-One for Dummies second edition, and her writing is featured in an active college textbook, Reading and Writing About Contemporary Issues.