A New Look for Google AdWords Rolling Out Now

Google has been on a mission to streamline the look and feel of many of its products over the years. This week, Google announced AdWords would be the next beneficiary of a new design, offering “more screen real estate to the tools and reports you love.” 

The company added, “By updating AdWords to the look and feel that we use across Google, you’ll spend less time getting where you want to go in your account, and more time focusing on growing your business.”

Navigation links like billing, help and account settings (formerly “my account”) have moved into the gear icon — the same place important navigational features are placed in other Google products like Gmail.

adwords-menu

Google has also moved key campaign information in the dashboard above the fold to minimize scrolling. Now there’s a way to quickly see who is signed in for accounts with multiple users as well.

adwords-charts

Plus, Google said there's more white space associated with charts and tables, and they've incorporated softer colors to make it “easier on the eyes.”

Here's a short video by Google on navgating AdWords, which reflects the new changes: 

These changes will be rolling out to accounts over the next few weeks.

Do you like the redesign? Let us know in the comments.

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.