Interactive U.S. Map Shows Google, Windows, Mac Usage by State

Advertising network Chitika delves into Mac, Windows, Linux, and Google search usage by state with a new interactive map. The map allows users to view usage across the United States, and hover over each state to discover the percentage of use. 

Building on the stats Chitika released for Google-usage-by-state back in August 2013, Chitika added Mac, Windows, and Linux usage into the interactive map. When it comes to Google, August 2013 data showed the search engine taking the lion’s share of usage across the country. 

"While a full correlative analysis on the OS data is still upcoming, this past August we found that Google usage shares correlated positively to state-level statistics on median household income, job growth, education level, and median age,” said Matt Kojalo, general manager at Chitika. 

“As we noted in that earlier report, one of the other larger takeaways is the pervasiveness of Google usage across the U.S. – in no state does Google's share of search engine traffic drop below 53 percent," he added.

According to summer 2013 Chitika data, Google reigned in most states, but especially in the following:

  • California – 72 percent
  • Utah – 73 percent
  • New York – 71 percent
  • Massachusetts – 72 percent
  • New Jersey – 70 percent

google-usage-by-state-chitika

When it comes to Mac versus Windows desktop operating systems, states that favored Mac the most, according to November 2013 data, were:

  1. Vermont – 28.5 percent 
  2. Hawaii – 19 percent
  3. Alaska – 13.5 percent 

mac-usage-by-state-chitika

And top states using Windows, according to November 2013 data, were:

  1. Washington - 98.3 percent (Microsoft headquarters here) 
  2. Nevada – 97.3 percent
  3. Missouri – 97.1 percent

windows-usage-by-state-chitika

Chitika says it aims to update these data points every six months, with the next iteration of Google-by-state data coming in the next month or so. New data points are said to be coming as well, including other search engines and browsers, along with mobile-specific stats.

To view the methodology of the study that served as the foundation for the map, go here

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.