Back in November, Facebook announced a redesign to its Like and Share buttons to unveil the new Like-Share combo button to select brands. This week, Facebook announced the new buttons would be available to all, saying tests of the functionality have boosted sharing.
In early tests over the past month after launching the new Like and Share buttons, we've seen more than a 5% lift in Likes and Share across the web. This is significant, given that both buttons are viewed over 22 billion times daily. Based on these results, we've rolled out the new design to everyone and extended it to the Follow and Like Box plugins as well.
Sharaholic released its data for Facebook referrals over the past month, and showed referring traffic from Facebook was up 47 percent.
Although Shareaholic does not offer the new FB buttons among our own share buttons, we still track inbound traffic on sites that use any of our other offerings (analytics and related content). Some of our publishers have adopted the new Like and Share buttons from Facebook and are obviously reaping the benefits. Others that use our share buttons still see gains in Facebook referral traffic.
"I think this is a very positive change for users and brands," said Danny Wong, who oversees growth and marketing at Shareaholic. "The buttons perform well, increasing engagement, which means more sharing across the web. Users now have an easier time acknowledging they 'like' a story and can easily 'share' things they think their friends would love, too. Brands benefit because their earned, owned and paid media will continue to attract more eyeballs."