Google Trends is a great place for webmasters to spot trends and get some concrete marketing data. However, the data doesn’t take into account such things as misspellings or alternative meanings. Google has announced changes to the way they are displaying Google Trends data to alleviate some of these issues and make Google Trends more useful.
The first major change is help with trends where there can be multiple completely different user intents or meanings for a particular term. For example, if you search for a search interests for the term “rice,” you would have seen a mix of results for both rice (cereal) and Rice University.
Now, there are new topic predictions that allow you to select either Rice University or rice (cereal), so that your user intent is clear in their search intent reports. It gives more accurate comparisons when you are trying to compare interest in two different things, but where one can have multiple meanings.
The other big change is that now Google Trends is taking into account misspellings. Many people have seen the chart that shows the hundred or so misspellings for Britney Spears, so now Google trends will combine the accurate spelling of the search term along with all the common misspelling. Google also wants to take into account searches where they might not use the name of the person, but include terms where the search results would be the name of the actresses, such as “Lead actress in Iron Man” (Gwyneth Paltrow).
Google also announced a beta feature in Google Trends called topic reports. They currently have over 700,000 unique topics users can explore either worldwide or in a set of seven countries including Brazil, France, Germany, India, Italy, UK, and the US. They plan to make this available in the future to more regions, as well as adding new topics. Examples of this include Barack Obama, football (soccer) and Hayao Niyazaki.