As part of an ongoing effort to keep Facebook users up-to-date, Facebook announced recent algorithm changes that give high-quality articles shared on the social network favorable position in the News Feed.
From Facebook’s announcement:
We've noticed that people enjoy seeing articles on Facebook, and so we're now paying closer attention to what makes for high quality content, and how often articles are clicked on from News Feed on mobile. What this means is that you may start to notice links to articles a little more often (particularly on mobile).
Facebook said the move is in response to feedback showing users prefer links leading to quality content versus seeing the latest meme that’s making the rounds. This is a great step for brands that use Facebook as a publishing platform for their unique website content.
It’s no surprise Facebook is going after the mobile content consumer. Earlier this year, Facebook reported mobile users were up 54 percent from the year prior.
Building on the quality content update, additional changes to the News Feed announced this week include an “additional articles” feature that can show several other links related to the original article shared on Facebook.
“Soon, after you click on a link to an article, you may see up to three related articles directly below the News Feed post to help you discover more content you may find interesting,” Facebook said.
The change is reminiscent of Twitter’s “related headlines” feature, which was released this past summer.
Facebook said the News Feed will now also apply “story bumping” to those updates that are receiving a lot of comments. That means, “people may start seeing a few more stories returning to their feed with new comments highlighted,” Facebook said.
“Our testing has shown that doing this in moderation for just a small number of stories can lead to more conversations between people and their friends on all types of content.”