Bing Sunsets Shopping Search, Integrates Directly Into Web Results

As Search Engine Watch first reported in August, Bing has been enhancing shopping results. Over the three months since, Bing has completely integrated shopping results directly into main the main experience. Now, as of yesterday, Bing has retired the notion of a "dedicated shopping" experience when you search for products.

Bing Product Search

The move, according to Bing's announcement, "is to help you search less and do more."

Search continues moves toward user intent, not just keywords. Bing has been using catch phrases such as "Bing and Decide" and "Bing is for doing" for quite some time now. By removing the shopping search option, Bing is taking that next step to try to understand your intent. Using Bing Snapshot technology, certain search queries will return snapshots of various products in the right side column.

bing-gs4-shopping

Clicking on these products will produce a different result set of vendor sites that sell that particular product. Those results will also contain a carousel of similar products or models directly under the search box. Reviews, product specs are also included as snapshot information in the sidebar, as are prices from various vendors who purchase Bing ads.

While most people are no longer seeing Bing Shopping, the product experience is still rolling out for all users as Bing continues to improve the logic, and hopefully the number of queries for which product comparisons appear.

About the author

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.