Google Doodle Administers Rorschach Inkblot Test

Today, Google honors Swiss psychiatrist and psychoanalyst Hermann Rorschach, best known as the founder of the psychological test, the Rorschach inkblot.

The Rorschach test, created in 1921, is comprised of 10 symmetrical “inkblot” images. Subjects of the test are asked to interpret what they see in the designs. The test allows for psychoanalysis of the subject’s cognition and personality traits.

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This time around, Google’s interactive Doodle has a unique social component that allows users to share what they see in the various inkblots as they scroll through the choices. 

Here’s the Doodle in action:

If you’re up for sharing your interpretation, you can do so on Google+, Twitter, or Facebook. 

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Clicking on the Twitter option, for example, will pre-populate your tweet with the words "I see..." and the hashtag #RorschachDoodle, plus the link to the inkblot you're interpreting. 

rorschach-tweetRorschach was born in 1884 and prior to joining the scientific field, was reportedly torn between the arts and sciences. As a child, sources say he was very interested in klecksography – the art of creating images from inkblots. In the end, Rorschach combined his love for the art and his interest in science to create his life’s work in the inkblot test. 

Rorschach died in 1922 – the year after publishing his book, “Psychodiagnostik,” which was the foundation of the inkblot test. He was 37. 

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About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.