Yahoo Remains Top Web Property: comScore

Yahoo’s on top, continuing to surpass Google in comScore’s September Media Metrix report, which measures traffic to top web properties.

September marked the third month in a row that Yahoo claimed the first position, this time at 197,774 unique visitors to Yahoo sites from desktop devices. This is up from August at 196,432. 

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While traffic was up for Yahoo, revenue was fairly flat in Q3, but right on the mark of what was expected, Business Insider reported

Like an Olympic gymnast, Yahoo CEO Marissa Mayer nailed the landing perfectly, it seems. She delivered exactly what analysts expected: EPS: of 34 cents, a beat by 1 cent, and revenues (ex-TAC) of $1.08 billion, a decline of 1%, right on expectations.

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“I'm very pleased with our execution, especially as we've continued to invest in and strengthen our core business," Yahoo CEO Marissa Mayer said of Q3 results. "In Q3, we launched new user experiences across many of our digital daily habits -- Yahoo Screen, My Yahoo, Fantasy Sports, and more. Now with more than 800 million monthly users on Yahoo -- up 20 percent over the past 15 months -- we're achieving meaningful increases in user engagement and traffic." 

Yahoo acquired Tumblr in June of this year, but BusinessInsider reported Mayer said, “We don't believe Tumblr will provide meaningful revenue this year." 

Even though Yahoo sites won in unique visitors for September, Google remained the top dog in search market share at 66.9 percent, with Yahoo at 11.4 percent. 

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.