Google is expanding its “Shared endorsements” program. Starting in November, your name, photo, comments, and ratings or +1's you’ve given to a brand or local business can show up in both organic search results and in advertisements for that brand or businesss.
"This only happens when you take an action (things like +1’ing, commenting or following) – and the only people who see it are the people you’ve chosen to share that content with," Google explained in its announcement.
Google reminded users with its updated terms that users control how their endorsements are displayed in ads through their settings.
On November 11, Google+ will update its terms of service agreement to clarify how your profile name and photo might be used in Google products, including in reviews and advertising.
“This update to our Terms of Service doesn’t change in any way who you’ve shared things with in the past or your ability to control who you want to share things with in the future,” Google said in its announcement.
If you'd like to check your settings, here’s a couple simple steps:
- Sign into your Google account. Go to the "Shared Endorsements" settings page.
- You can enable or disable the setting that allows people to see your name and photo in shared endorsements on ads by checking or unchecking the box shown in the following screenshot:
Google reminded users that "unchecking the box means that Google won’t be able to share your recommendations with your friends in some cases where they might otherwise see and benefit from them."