New Google Bar, Logo Begins Rolling Out

New Way to Find Google Products

Google is doing some housekeeping with their Google bar, the bar that appears above the search results and across many of their properties and apps. The search giant announced it is redesigning and streamlining the way people go between different Google products, and also making it the same regardless of which type of platform you use, be it a desktop or a mobile device.

Google has also made a change to the color of the bar. Many people have become used to the black bar that appears the top. Now that bar is light gray.

Google Bar New Grid

In addition to updating the bar, Google is also adding a new app grid, which can be found on the right side of the bar, next to the Google+ bell alert icon. This will be familiar to those who use Chromebooks and Android devices, as they already use the app grid. It allows easy access to switch between various Google properties, such as between Gmail, Google Maps, Google News, and Google search.

Google Logo

Finally, Google has updated the color palette and letter shapes of the Google logo as part of the new design. Here's what Google's previous logo looked like:

Google Logo

Google is the latest search engine to unveil a new look, joining Bing and Yahoo, which both recently debuted new logos.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.