Google Trends Adds Trending Charts, 30 Days of Hot Searches

Google Trends is a great tool for webmasters and business owners to spot trends and devise a marketing strategy, or just to discover different things that are happening that they might not otherwise realize was trending. Because of the popularity of trends, Google has added some new ways for searchers to explore things that are trending on Google.

Back in May, Google Trends got a new feature called Top Charts, which was a real-time way to explore people, places, and things ranked by overall search interests. It is only available in the U.S., but more countries will be available soon. Google has updated the Top Charts to be able to show not only what's trending by search volume, but what is also increasing compared to usual search volume.

Google Trends Countries and Regions

As an example, the U.S. is the most searched country by users in the U.S. However, if you look closer, you'll discover that both Syria and Russia were top two trending countries last month. To access the trending feature, simply click the arrow icon on the applicable Top Charts.

Google Trends Hot Searches Past 30 Days

Another new feature they've added is a new view of 30 days of hot searches. You can click a calendar, and find out what was hot on each particular day, for any of the 13 countries in which Google supports this feature. You can then also get further information for each of the trends by hovering over the topic, as well as by clicking a link to get all the search trends from that day.

Finally, the explore page has gotten a bit of a search makeover, with users now having the ability to search data for any topic, and then use it to compare how it trends by region, time, category, as well as more data specific breakdowns. They've also made the interface very similar to Google search, so that the search parameter options are now in the top navigation.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.