Twitter was busy this week with two announcements that included the availability of Lead Generation Cards to all advertisers, and an easier way to follow conversation happening on Twitter.
Lead Generation Cards Available to All
Back in May, Twitter announced “Lead Generation Cards” that allowed a select group of advertisers to experiment with capturing emails right in a tweet. This week, Twitter unveiled the feature to all languages and all levels of advertisers from big to small businesses.
Twitter reported one of its Lead Generation Card beta users saw a 4.6 percent engagement rate from the feature, and generated more than 1,700 new email contacts in less than one week as part of a Promoted Tweet campaign.
This week, Twitter also announced updates to the feature, which includes the ability to download leads right from the Twitter ad into a CSV file. Advertisers can also view important metrics now like cost per lead.
Follow Conversations Better on Twitter
Reading a conversation between Twitter users hasn't always been the most intuitive. This week, Twitter announced it would keep conversations in chronological order to make it easier to follow.
You’ll see up to three Tweets in sequence in your home timeline; if you want to see more, you can tap a Tweet to see all the replies, including those from people you don’t follow. We will start rolling this out to everyone today.
With this update, users can now share Twitter conversations over email, whether the recipient uses Twitter or not. On iPhone and Android, users can share individual Tweets over email. On Android, users can share through a direct message (DM), too.