Matt Cutts on Google's International Spam-Fighting Efforts

Matt CuttsIf you've ever been curious just how much web spam fighting goes on for non-U.S. markets, it is the topic of the latest webmaster help video from Google's Distinguished Engineer Matt Cutts.

Is the webspam team taking the same measures to counter spam in international markets like India like they do in the US market? It just seems like there are a lot of junk sites that come up in the first page of results when searching on google.co.in.

"The web spam team has both engineers who work on algorithmic spam and we have the manual web spam team and both of those work on spam around the world," Cutts said. "So Google.co.in in India, we want the algorithms whether they be link spam or keyword stuffing or whatever work in every language is much as we can, and so we do try to make sure to a degree that it is possible for us to do it, we internationalize those algorithms.

Cutts said that Google engineers fight spam in 40 different languages throughout the world. Not only that, they also have engineers located throughout the world, including in Hyderabad, who are not only working on Google.com, but are also working on the international versions of Google, such as in Google.co.in to fight spam.

He said that English search spam in the U.S. on Google.com tends to get more attention, since not every engineer can speak specific languages. But he follow that up that if you see any problematic spam in any of the Google versions, to submit a spam report so it can be looked into, to post in the Google webmaster help forums, or even send a tweet about it.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.