Chinese Search Engine Qihoo to Buy Sogou for $1.4 Billion?

qihoo-logoThe Chinese search engine space just got a lot more interesting with Qihoo 360 reportedly purchasing Sohu's Sogou search engine.

If the report from DoNews (via The Next Web) is accurate, this deal will effectively combine the second and third largest search engines in China, which could have a significant impact on Baidu's huge market share.

The deal is rumored to be worth $1.4 billion. It is speculated that the deal will be announced soon.

Qihoo 360 launched its own search engine in August of last year, and is second only to Baidu in terms of market share in China. Purchasing Sogou would mean the company would have nearly 25 percent of the search market share compared to Baidu's eroding market share, which is now slightly under 70 percent.

While nothing has yet been confirmed, there's long been rumors that multiple tech companies were looking to buy Sogou, including Baidu. If the deal happens, it will definitely shake up the Chinese search engine market.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.