Google Checkout Going Out of Business in 6 Months


Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov. 20, 2013.

All Google Play developers will continue to be supported – or rather assimilated – to Google Wallet, according to the announcement.

For web merchants who need an online payment processing solution, Google has partnered with Braintree, Shopify, and Freshbooks, all of which are not free services. The partnerships, according to Google, have been made to offer merchants "discounted migration options."

Google is also offering a "Google Wallet Instant Buy" solution as a "fast buying experience" for shoppers who use Google Wallet. An Instant Buy API is provided for merchants to start developing against for websites or Android apps.

Merchants will now also be able to take advantage of the Wallet Objects API to better engage with customers by offering loyalty programs, special coupon offers and more.

For shoppers, the experience hasn't changed. Google Wallet will still be active to make purchases on Google properties as well as merchant apps and websites, as usual.

Will this impact your business? Is six months too short of a notice to take action? Let us know in the comments.

About the author

A seasoned Web developer since 1993, Thom is a technical SEO and digital analytics veteran. Thom started his first Web consultancy, New York Web Works, in 1997 and never looked back. His current role as Director of Analytics at Acronym puts him on the forefront of analyzing websites of some of the biggest brands.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. A ghost author of over a dozen technical training manuals, Thom has written for several industry blogs. He is a regular speaker at ClickZ Live events and is also a veteran of TEDx.