Google Takes Manual Action Against Thousands of Link Sellers

If you have bought so-called “clean” links that pass PageRank, you might want to take a closer look to see if those links are still actually clean and that you haven’t been penalized for it. 

Google's Distinguished Engineer Matt Cutts reports that they have taken action today against several thousand link sellers that were passing PageRank.

matt-cutts-linksellers-action-tweet

Word hasn’t come out yet which network was the one penalized yet, or if it was a private in-house link network.

Judging from the wording of his tweet, it sounds as though manual action was taken against the link sellers, rather than an updated algorithm designed to target specifically these kinds of link sellers. That said, I fully expect they will be working on automated detection for these types of sellers.

This seems to be part of the link devaluing Cutts talked about in his “What to expect” webmaster video earlier this week.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.