Google's privacy policies are under investigation by the Information Commissioner’s Office (ICO) to see if they are illegal under UK law.
The move comes after French data protection regulatory CNIL confirmed that Google had made no attempt to meets it concerns over its renewed privacy policies, first unveiled in March 2012, despite its numerous complaints that the changes were illegal.
In a statement on its website, the CNIL confirmed that despite meeting with Google, the firm had refused to take any action to appease its concerns.
“On 19 March 2013, representatives of Google were invited at their request to meet with the taskforce led by the CNIL and composed of data protection authorities of France, Germany, Italy, the Netherlands, Spain, and the UK. Following this meeting, no change has been seen,” it said.
The ICO has subsequently confirmed that an investigation is now underway.
The ICO also confirmed that several other data protection authorities in Europe are also considering action against the search giant.
A Google spokesperson said the company will work with the regulators on the issue.
The director of privacy advocates Big Brother Watch, Nick Pickles, said the move by the ICO should serve as a warning to Google that it could not ignore the law.
He urged those investigating such as the ICO to ensure it does not just issue “a slap on the wrists” and takes tough action against the firm.
The issue has rumbled on for over a year, also despite concerns by U.S. authorities after Google consolidated 60 separate privacy policies into one single document.