Google surprised nobody yesterday with the unveiling of its Keep note-taking service, which is available for Android and on the web.
Google Keep, like rival app Evernote, allows users to jot down notes, make lists, record voice reminders, and save photos that are stored on Google Drive and synced between all Google linked devices.
"Every day we all see, hear or think of things we need to remember," Google said in a blog post. "Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. Unfortunately, if you're like me you probably often discover that the desk, fridge or magazine wasn't such a clever place to leave the note after all... it's rarely where you need it when you need it.
"To solve this problem we've created Google Keep. With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what's important to you. Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand."
If that's not enough to whet your appetite, Google's keen to promote the fact that Keep notes can be, wait for it... color coded, as well as prioritized based on importance.
Those using the app on a device running Android 4.2 Jelly Bean can get a Google Keep lockscreen widget, too.
Unlike rival Evernote, though, Google has only released a Keep app for its Android mobile operating system, in addition to the web, although this doesn't come as too much of a surprise. Google Keep can be downloaded now on devices running Android 4.0 and higher for free, and there's no word yet on iOS, Windows Phone or Blackberry apps.
If you're not the proud owner of an Android device, you can access Keep on the web.