Google Brings Huge NCAA March Madness Bracket to Search Results

Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box (officially called "answer cards") above the organic results dedicated to the latest scores and schedule – all leading to additional Google searches.

ncaa-bracket-google-search

Clicking on the top arrows will move you left and right through the Round of 64, Round of 32, Sweet Sixteen, and Elite Eight.

Each game is clickable and will lead you to more Google searches.

Want more details on the Louisville vs North Carolina? Clicking on that box will take you to a search for [Louisville Cardinals vs North Carolina A&T Aggies march madness]:

louisville-vs-north-carolina

Even searching for the very generic [bracket] will show you the NCAA bracket.

Meanwhile, over on Bing, the top search result for [ncaa bracket] is a much smaller printable 2013 March Madness bracket above the News and organic results, and details about the play-in games on the right.

bing-search-ncaa-bracket

About the author

Danny Goodwin formerly was Associate Editor of Search Engine Watch, where he also covered the latest search marketing and industry news. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.