IndustryGoogle Brings Huge NCAA March Madness Bracket to Search Results

Google Brings Huge NCAA March Madness Bracket to Search Results

Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box above the organic results dedicated to the latest scores and schedule – all leading to additional Google searches.

Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you’ll see a giant box (officially called “answer cards“) above the organic results dedicated to the latest scores and schedule – all leading to additional Google searches.

ncaa-bracket-google-search

Clicking on the top arrows will move you left and right through the Round of 64, Round of 32, Sweet Sixteen, and Elite Eight.

Each game is clickable and will lead you to more Google searches.

Want more details on the Louisville vs North Carolina? Clicking on that box will take you to a search for [Louisville Cardinals vs North Carolina A&T Aggies march madness]:

louisville-vs-north-carolina

Even searching for the very generic [bracket] will show you the NCAA bracket.

Meanwhile, over on Bing, the top search result for [ncaa bracket] is a much smaller printable 2013 March Madness bracket above the News and organic results, and details about the play-in games on the right.

bing-search-ncaa-bracket

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

9m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

11m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

2y