Google: 224 Million 'Bad Ads' Disabled in 2012

Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an infographic (see below) that recounts all they have done over the past year to reduce the number of bad ads that appeared in the AdWords network.

Citing that Google's business "depends on keeping people safe and secure," the infographic identifies how the search giant defines "bad ads", how they discover them, and what they do once they find them.

By the numbers:

  • 224 million: The number of banned ads.
  • 889,000: The number of advertisers banned.
  • 223: The number of countries and territories where bad advertisers originated from – the U.S., China, Japan, and India were the biggest offenders.
  • 78: The number of languages used by abused in bad ad attempts Scots Gaelic, Kyrgyz, Tatar, and Esperanto were particularly troublesome.

The rest of the infographic contains horn-tooting numbers to give law-abiding advertisers and consumers the warm-and-fuzzies. Their AdWords blog post closes stating Google's "zero-tolerance" policy for bad ads and reiterates commitment to do "whatever it takes" to keep the web – and Google users and advertisers – as safe as possible.

Google's commitment to reducing "bad ads" isn't a new resolution for 2013. In previous years, the AdWords team has gone through what they call "bad ads" to weed them out in an effort to protect consumers and "legitimate businesses in harm's way." Google's ad team has gone through multiple iterations of taking extra procautions to keep ads safe.

winning-the-war-on-bad-ads-google

About the author

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.