Slowly but surely, Google continues to close in on 70 percent market share, moving up 0.1 percent again this month to take a U.S. record 67 percent of all search traffic in November, comScore reported.
It wasn’t at Bing’s expense though, as they also grew their share 0.2 percent for a total of 16.2 percent. Yahoo dropped a tenth of a percentage point to 12.1 percent, while Ask.com and AOL.com also saw slight drops – to 3 percent (down from 3.2 percent) and 1.7 percent respectively (down from 1.8 percent).
Yahoo, despite relatively new leadership, has been slipping or holding steady for the past 16 months.
The November numbers mark new records for both Google and Bing and reflect explicit core search volume. This excludes contextually driven searches that do not reflect specific user intent to interact with search results.
November saw nearly 17 billion explicit core searches, with Google sites taking the greatest piece of the pie with 11.4 billion queries. Microsoft sites accounted for 2.7 billion searches.
Bing did see an increase of 0.4 percent in “Powered by” searches, taking 25.4 percent of queries in that category. Google dominated here as well, with 69.4 percent of searches on other engines carrying their organic results.