While most of the East Coast was hunkered down waiting for Hurricane Sandy, comScore released the latest data from its Video Metrix service which showed that 181 million U.S. Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion. This is down slightly from the all-time high of 188 million U.S. Internet users who watched 37.7 billion online content videos in August, when video ad views totaled 9.5 billion.
But the big news buried in the data was that Maker Studios Inc. had climbed into third position for the first time with 23.5 million viewers, followed by Machinima with 22.7 million.
However, this may come as only a brief ray of sunshine for Maker Studios because Ray William Johnson, who produces the successful Equals Three channel which has more than 6 million subscribers and 2 billion video views, announced 10 days ago, “In the near future =3 will no longer be part of the Maker Studios network, so I’m going to film here for a while. Even if I don’t have the proper equipment at home, even if I have to film butt-ass naked in a back alley, you guys are going to get an episode, goddamnit!”
Following his announcement, Maker Studios released their own official statement, which said, “Ray is still a part of the Maker Network, however with the recent decline in viewership on =3 it made sense for him to go back to producing the show himself. Maker providing a full production staff of 12 people including a team of writers no longer was a viable option for =3. Maker fully supports Ray’s decision to go back to producing the show on his own for the time being and we wish him continued success. We will continue to support Ray through this transition.”
Top 5 Video Content Properties by Unique Viewers
Meanwhile, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property in September with 150.3 million unique viewers, followed by Yahoo sites with 57.4 million, AOL with 53.8 million, VEVO with 50.3 million and Facebook.com with 46.4 million. More than 39 billion video content views occurred during September, with Google sites generating the highest number at 13.1 billion, followed by AOL with 741 million.
By comparison, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property in August with 150.2 million unique viewers, followed by Yahoo sites with 55 million, Microsoft sites with 53.7 million, VEVO with 49.3 million and Facebook with 47.7 million. Nearly 37.7 billion video content views occurred during the month, with Google sites generating the highest number at 13.8 billion, followed by AOL with 725 million.
Top 5 Video Ad Properties by Video Ads Viewed
Americans viewed 9.4 billion video ads in September, with each of the top 5 video ad properties delivering more than 1 billion video ads. Google sites ranked first with 1.8 billion ads, followed by BrightRoll Video Network with more than 1.3 billion, Hulu with 1.2 billion, Liverail.com with more than 1.1 billion and Adap.tv with 1 billion.
By comparison, Americans viewed 9.5 billion video ads in August, with each of the top 4 video ad properties delivering more than 1 billion video ads. Google sites ranked first with more than 1.7 billion ads, followed by BrightRoll Video Network with 1.4 billion, Adap.tv with 1.2 billion, Hulu with 1.1 billion and SpotXchange Video Ad Marketplace with 911 million.
Top 5 YouTube Partner Channels by Unique Viewers
The September 2012 YouTube partner data revealed that video music channel VEVO (48.8 million viewers) maintained the top position in the ranking, followed by Warner Music with 24.4 million. As previously mentioned, Maker Studios Inc. climbed into the third position for the first time with 23.5 million viewers, followed by Machinima with 22.7 million and FullScreen with 21.2 million.
By comparison, the August 2012 YouTube partner data revealed that video music channel VEVO (47.6 million viewers) maintained the top position in the ranking, followed by Warner Music with 24.8 million. Machinima drew 21.9 million viewers, followed by Maker Studios Inc. with 20.9 million and FullScreen with 18.9 million.
So, the big question going forward is this: What will Ray William Johnson’s decision to go back to producing the show on his own have on Maker Studios in the future? Stay tuned.