New Competitive Facebook Reporting Tool Available

Last week SEMrush announced the release of a new Facebook PPC reporting tool. The tool offers competitive intelligence on ads running on Facebook by domain, keyword, and also top ads on Facebook. SEMrush describes the tool as more comprehensive than others on the market that are “only be able to provide details of likes and shares”.

semrush-facebook-ads-by-domain

Searching for ads by domain will give you the impressions over time in a nice line graph that allows you to see how ad impressions trend over time. The ad creative is also provided, as are the landing pages. Geo-targeting of the ads is shown in a pie graph and offers insight into the markets this advertiser is focusing on.

If you don’t know who the competitors are, the ads by keyword can shed some light on this. On any keyword, a list of ads is displayed containing that keyword.

semrush-facebook-ads-by-keyword

For example a search for “jewlry” resulted in 98 ad results advertising jewelry products. (My misspelling revealed a lot of misspelled ads. This may yield some interesting data, but may also be a limitation of the tool to exact match on ads by keyword.) 

I quickly learned how to research offer strategy by searching for “whitepaper” to reveal the messaging, images, and landing pages companies use when promoting a whitepaper on Facebook.

semrush-facebook-top-ads-data

Top ads data provides a great snapshot into trends for Facebook ads by showing the top ads by impression either daily, weekly, monthly, and can be further refined by geography (country). A second area in top ads shows the top advertisers by domain. When clicking on an advertisers domain, you can review details about their impressions overtime, geo-targeting and actual ad creative.

Many of the reports allow you to drill down into more detailed information.

There doesn’t appear to be any way to download reports, however, which can be a problem in terms of sharing or extracting actionable data.

Monthly subscription rates for the entire competitive research suite, which includes SEO, PPC, and Facebook tools, starts at $69 and is found at semrush.com.

About the author

Lisa Raehsler is the founder and principal strategist at Big Click Co. , an online advertising company and Google AdWords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. More than just passionate about search, Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics.

In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and ecommerce strategies at the enterprise level.

Lisa frequently lends her expertise to the search industry through organizational involvement, speaking, and writing. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ, she writes on the topic of paid search. She holds a BA in Economics from Valparaiso University and is a Google AdWords Certified Partner.