Bing Adds Percent Change Metrics to Webmaster Tools

Only two months ago, a redesigned Bing Webmaster Tools brought new graphs, reports, and tools. Less than a month later, a new tool appeared, allowing site owners to disavow links. Still making moves, this week, Bing announced a change to how it calculates the percent change for various metrics in Webmaster Tools.

The change allows you to select a date range and then compare the results – and percent change – to the prior date range of the same length. For example, if you select from July 1 to August 15, the prior date range would be from May 15 to June 30. Previously, Bing only allowed you to compare a preset range.


This change applies to several metrics:

  • Clicks from search
  • Appeared in search
  • Pages crawled
  • Crawl errors

Since the advent of these new graphs a few months ago, it's been easier to visualize trends and changes in your site statistics. Bing notes that they store up to 6 months of site data in Bing Webmaster Tools. Therefore, the maximum ranges you can use for comparison are last three months to the prior three months. As an added bonus, Bing's reports also show raw data from both periods, not simply the percent change.

On the other hand, if you're not comparing time periods, you can see six months worth of data in one fell swoop.

If you haven't checked out Bing Webmaster tools yet, you're only getting half the story of your site's relationship with the major search engines. It's easy to get started with Bing Webmaster Tools, too. There are several ways to verify your site.

More important, Bing is always taking feedback. Duane Forrester, a former SEO, heads up Bing Webmaster Tools and knows what reports are important to site owners. Over the past several years, his accessibility and eagerness for feedback has been the driving factor behind Bing's newest offerings in Webmaster Tools.

Do you use Bing Webmaster tools? Let us know why or why not below.

About the author

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.